Public Perception of Clothing Brand Khaadi and Sapphire; A Thematic-based Analysis

Abstract

The fashion business is a dynamic and ever-evolving subject with enormous effect on customer behavior, the kingdom of the arena commercial system, and society in general. This considerable enterprise includes numerous special areas, which includes luxurious goods, garb, rings, and footwear. Changes in tradition and advances in the age have pushed its wealth beyond ongoing innovation. Pakistan's fashion commercial enterprise has grown dramatically, seamlessly fusing modernism and history. This observation explores the contributions made to the style enterprise by famous Pakistani agencies, Khaadi and Sapphire. Khaadi is famous for its handwoven textiles and vivid styles, while Sapphire is recognized for its luxurious substances and conventional motifs. The observation appears at how these corporations' advertising techniques fit in with societal norms and cultural effects to form public belief and buy behavior. By highlighting thoughts like inclusion, empowerment, and cultural pleasure, this investigation seeks to enhance our knowledge of ways advertising and marketing shapes cultural narratives. Through the exam of those thematic additives, have a look at shows that consumers are significantly influenced by the aid of brands inclusive of Khaadi and Sapphire, which in flip shapes their decisions and behaviors in the highly competitive sector.