Language of Advertisements and its Impact on the Buying Behavior of Youth

Abstract

Advertisements have been used to influence the buying habits of youth because they persuade their parents to buy the products shown in advertisements without understanding that whether they are useful for them or not (Rizwan.et.al, 2022). The language that is used in advertisements is highly convincing so that it can attract its consumers towards a certain service, persuasiveness can also be seen by the use of language that implicitly suggests the consumer to make a purchase (Fan, 2022). This research paper is focusing on the impacts of advertisements on youth’s buying behaviours and mentality. The purpose was to explore the effects of advertisements on youngsters and to explore the convincing nature of advertisements that plays with the psychology of young children. The primary data of the study was conducted through descriptive analysis by using Likert scale questionnaire which was filled by 50 students of matric class studying in a private school and thematic analysis of semi-structured interviews of 10 students whereas the secondary data was collected through works of different writers on this particular issue. The results examined that advertisement is becoming a business now a days and a major source of suggestion for the consumers by the use of its language, also identified that advertisement have a great impact on the buying habits of teen agers as they are the target audience of this study. Therefore, the study concludes that teen agers and their buying behaviours are highly affected by advertisements.