Examining the Strategic Role of Green HRM in Driving Sustainability and Advancing CSR Initiatives in Multinational Corporations: A Comparative Study of Pakistan and UAE
DOI:
https://doi.org/10.70670/sra.v4i2.2041Keywords:
Green HRM, Corporate Social Responsibility, Sustainability, Pakistan, UAE.Abstract
This study examines the strategic role of Green Human Resource Management (Green HRM) in driving sustainability and advancing Corporate Social Responsibility (CSR) initiatives within multinational corporations (MNCs) in Pakistan and the UAE. By adopting a qualitative research design and using thematic analysis, the study explores how Green HRM practices such as eco-friendly recruitment, green training programs, and performance management align with CSR objectives to promote environmental sustainability. The findings reveal significant differences in Green HRM and CSR practices between the two countries, with the UAE offering a more structured regulatory framework and government incentives, while Pakistan faces challenges due to limited regulatory enforcement. The study contributes to understanding how national contexts influence the implementation of Green HRM and CSR and offers practical recommendations for MNCs to enhance the integration of sustainability practices into HR strategies. The research also highlights the role of employee engagement and green innovation in advancing CSR efforts.
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