The Impact of Disinformation Through Facebook Posts in Raising Fear Among Public During Crisis: In Depth Analysis of Pakistan-India War 2025

Abstract

During the time of crises situation, Digital media platforms frequently become main source of news and information, at the same time performing role in disseminating false news rapidly. In the period of Pak- India War 2025, facebook appear as a platform for both instant updates and ambiguous content which automatically constructed an environment of uncertainty. This present study examines, to what degree facebook as a platform contributed in raising fear among audience during specific situation of Pak-India war. Data were collected using quantitative research method and an online survey was conducted among people of Azad Jammu and Kashmir because of their close exposure to facebook during the conflict. A total of 252 responses were received and survey analyzed audience exposure to content about war, continues experience with unreliable posts and facebook role in amplifying fear. The results disclose that facebook played significant role in raising fear among the audience as 65% respondents reported high impect,27.5 gave neutral feedback and only 7.5% disagreed with statement clearly showing facebook role in intensifying fear at time of conflict. In general, the research indicates that during period of crises, facebook not only performed role as main channel of information but also acted as strong platform in increasing fear among the public through quick spread of disinformation. These findings showcase the significance of awareness of media usage, media education, enhanced fact checking techniques to enable people effectively combat disinformation during conflicts.