Social Media Activism and its Impact on Political Participation: A Double-Edged Sword


  • Ms. Amina Sultan Jinnah Institute of Social Sciences, Karachi


Social media, Activism, Political participation, Information sharing, Mobilization, Echo chambers, Misinformation, Manipulation, Critical engagement


The rise of social media has revolutionized the landscape of political participation, offering new avenues for expression, mobilization, and engagement. This article delves into the complex relationship between social media activism and political participation, exploring its potential benefits and drawbacks. Drawing on scholarly references and real-world examples, it analyzes how social media platforms facilitate information sharing, raise awareness, and mobilize individuals and groups around political issues. However, the article also acknowledges the challenges associated with social media activism, including echo chambers, misinformation, and the potential for manipulation and elite capture. By examining the diverse impacts on different forms of political participation, the article argues for a nuanced understanding of social media's role, emphasizing the need for critical engagement and responsible online citizenship to maximize its potential for positive societal change.