Analyzing Public Perception towards Beauty Creams in District Dir Lower: A Questionnaire-Based Thematic Study

Abstract

This study investigates public perception towards the use of beauty creams in District Dir Lower, Pakistan, using a mixed-method approach to collect data through questionnaires. A total of 46 responses have been chosen for analysis. Quantitative responses have been visualized through graphs, while the open-ended questions have been analyzed through the lens of Thematic analysis. The analysis shows that most of the participants prefer such products for protection from sun and UV rays, whitening and glow, curing pigmentation and acne, and general skincare. Most of the respondents have reported positive experiences and good results after using beauty creams, while very few of them mentioned bad experiences with such creams. In addition to this, this research serves as a valuable foundation for future studies interested in the long-term impacts of cosmetic products or the socio-cultural aspects that influence the use of beauty products.