From Studio to Screen: Understanding User Motivations for Creating AI-Generated Self-Images on Instagram

Abstract

AI tools have brought the technological shift after democratizing the access of AI image generation. After every few months the AI-image trends floods on Instagram and Instagram users and shares prompts so they can generate their exact portrait. The need of these AI image generation among Instagram users are undefined. The aim of this research is to identify and understand the user motivations for creating AI-Generated Self-images. To understand the user motivations, this study employed Quantitative survey method to collect data. This particular study collected data of 300 Instagram users who generated their portraits using AI tools. The results indicate that user motivation factors involve Fear of missing out (FOMO) with the highest mean score of 13.00 that defines how people get influence by others and do not want to miss out the trends. The 247 out of 300 users use Gemini over other AI tools which shows the accessibility and affordability of Gemini AI tool.  Overall, the conclusion of the study is that the Instagram users get influence by others and generate their own AI -portraits to not miss out the trends and asks for the exact prompt to visualize themselves in the same virtual world having accessibility and affordability of the AI tools.