The AI Revolution in Media, Redefining Journalism Education and Professional Practice from Classroom to Newsroom in Pakistan

Abstract

Artificial Intelligence (AI) has transformed almost every field including journalism reshaping both journalism education and its professional practices. Classroom and Newsroom both is undergoing through the revolutionary phase transforming from classical practices to the modern approaches driven by artificial intelligence. AI has redefined journalistic practices and academic culture in various aspects across the globe. This study’s Population is precisely focused on mass communication, journalism, media students and practitioners. Six research questions and five research hypotheses directed the study. Technological Determinism Theory of Marshall MacLuhan is utilized in this deductive study which argues that technology is the key driver of societal change including media practices and education. To undertake this, Quantitative and descriptive survey research design is applied. The quota sampling technique is utilized to select a sample of 100 respondents including 50 media practitioners and 50 media students in Islamabad. Likert type rating scale questionnaire is utilized to assemble data from the students and practationers. Descriptive statistics of male and female counts and percentage is employed to scrutinize the demographic statistics and are presented in bar graphs. Findings of this study revealed that AI is beneficial for journalism students in preparing their assignments, notes, presentations, and quizzes. AI is also beneficial for journalism practitioners while taking its assistance for news script writing, researching for talkshows, morning shows, attention grabbing and attractive visuals, precisely in pre-production, production, and post-production.