Roots of Resistance: What Fuels Change Cynicism and Its Impact in Malakand Division’s Public Sector Universities

Abstract

Organizational change is essential for the survival and success of any institution. This study examines the role of change communication in facilitating the implementation of organizational change across various universities in the Malakand Division. Data were collected through a questionnaire from the employees working in these universities. The findings indicate a positive relationship between change communication and the successful implementation of organizational change. Additionally, the results reveal that employee commitment serves as a full mediator between change communication and change implementation. However, this study is limited to a single sector, and future research should consider diverse samples and adopt a longitudinal study design. Overall, the study highlights the critical role of change communication in driving organizational change while emphasizing the strong commitment of employees during the process.