Evaluating the Influence of Meta-AI on Enhancing English Reading Comprehension Proficiency: An Experimental Study within a Social Media Application Framework

Authors

  • Muhammad Zaman* Lecturer, Department of English, Federal Urdu University of Arts, Sciences & Technology, Karachi zamanhashmi366@gmail.com
  • Ali Asghar Chandio Assistant Professor, Department of Basic Sciences and Related Studies, Quaid-E- Awam University of Engineering, Science & Technology, Nawabshah chandio_ali@quest.edu.pk
  • Hira Noor Teaching Assistant, Department of Basic Science and Related Subjects, Quid-E- Awam University of Engineering Science and Technology, Nawabshah noor.hira363@gmail.com

DOI:

https://doi.org/10.70670/sra.v3i1.533

Keywords:

Meta-AI, English Reading Comprehension, Social Media Application, Proficiency Enhancement, Undergraduate Students

Abstract

The integration of artificial intelligence (AI) with social media platforms is increasingly shaping English language acquisition by transforming user engagement and learning processes. However, there is a notable gap in the literature regarding the specific impact of AI on English reading comprehension among second-year undergraduate students in Karachi’s public sector universities. This quasi-experimental study examines the efficacy of Meta-AI integrated with WhatsApp in enhancing reading comprehension. Two intact classes were randomly assigned to experimental (N=20) and control (N=20) groups. The experimental group received AI-mediated instruction via WhatsApp, while the control group followed conventional pedagogical methods. Pre-test and post-test data were collected to assess reading comprehension gains. Statistical analysis demonstrated a significant improvement in the experimental group compared to the control group, indicating that AI-enhanced social media platforms can effectively support English language learning. The findings underscore the potential of AI-driven instructional strategies in fostering reading proficiency, advocating for a paradigm shift towards technology-assisted pedagogical approaches in higher education.

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Published

10-03-2025

How to Cite

Muhammad Zaman*, Ali Asghar Chandio, & Hira Noor. (2025). Evaluating the Influence of Meta-AI on Enhancing English Reading Comprehension Proficiency: An Experimental Study within a Social Media Application Framework. Social Science Review Archives, 3(1), 2223–2233. https://doi.org/10.70670/sra.v3i1.533