The Role of Logistic Organizations in Strategy and Strategizing

Abstract

In a contemporary era, organizational success extensively relies on corporate strategies and logistics operations. Innovative abilities and structural strength of any organization strengthen its standing in a market competitive environment and provide a strategic comparative advantage against its other competitors. Internal and external environments extensively impact enterprise performance. In all these operations a robust strategic decision making by top management increases market profitability and improves customer satisfaction. The corporate and market strategy plays a fundamental role in organizing logistic operations and without a clear strategic paradigm it will be difficult for companies to stand in a competitive environment. In this study all those factors contributing to the utmost desired success of a company, ranging from strategy, logistics, organizational strategic management, effective communication, micromanagement, and supply chain integration will be discussed. The strategies to overcome these issues will provide a brief insight about the importance of strategy in strategizing the logistics operations.