THE SOCIO-CULTURAL IMPACT OF DIGITAL MEDIA AND MOBILE JOURNALISM ON CONTEMPORARY PAKISTANI SOCIETY: A SOCIOLOGICAL PERSPECTIVE
Keywords:
Cognition, Communication, Digital Media, Exaggeration, Journalism, Social Media, Trending, X (Twitter)Abstract
T his study aims to explore how technology is reshaping the landscape of journalism in Pakistan, particularly through the use of digital media. In today's world, technology permeates nearly every aspect of our lives, bringing with it both positive and negative influences. One area that has undergone significant transformation is journalism, where digital media has redefined traditional practices. News dissemination is now instantaneous, often delivered directly to individuals through their devices, making information more accessible than ever. This study adopts a qualitative research approach, using surveys to collect data on the perceptions and experiences of Pakistani audiences regarding digital media's role in their lives. The sample for this study consists of 51 respondents between the ages of 18-35,individuals who are frequent users of digital media platforms. The analysis of the data reveals significant insights into how digital media is not only influencing journalistic practices but also altering the way people think, interact, and engage with societal issues. The findings suggest that digital media is driving cultural and social shifts within Pakistani society, shaping both individual and collective perspectives.
