Unveiling the Green Synergy: Exploring the Mediated Moderation Effect of Technological advancement and Green Process Innovation on GHRM and Sustainable Performance.

Abstract

There is limited study on the relationship between green human resource management (GHRM), green process innovation (GPI), technological advancement (TA), and green sustainable performance (GSP), particularly in hospitality industries. This research study fills a knowledge gap by investigating the effects of GHRM on green sustainable performance and mediating effect of green process innovation. Furthermore, this also examined moderating role of technological advancement in hospitality industries. The purpose of this study was gained used a quantitative approach and a pre-tested scale. 390 individuals from hospitality industries were selected through simple random sampling. According to findings of the study, GHRM has significantly and positively influenced green sustainable performance. Similarly, green process innovation mediates the relationship between GHRM and GSP. Additionally, technological advancement significantly moderates the relationship between GPI and GSP. The findings have important implications for hospitality industries, researchers and practitioners, especially those working in hotels, and travels agencies. Study limitations and future research direction are also mentioned.