EXPLORING SOCIAL MEDIA STRATEGIES AND CO-CREATION FOR VALUE CREATION IN THE TEXTILE SECTOR: A QUALITATIVE ANALYSIS OF CONSUMER CHOICE AND DECISION-MAKING

Authors

  • Muhammad Ali Qazi Department of Business Administration, Superior University, Lahore
  • Kashif Bilal Majeed Department of Business Administration, Superior University, Lahore
  • Anees Afzal Department of Business Administration, Superior University, Lahore
  • Usman Arshad Department of Business Administration, Superior University, Lahore

Keywords:

textile sector, Value Creation, digital, innovation strategies, qualitative analysis stability

Abstract

This objective of the study the social media techniques and cocreation in the textile sector, together with the particular objective concerning analysis of the Value Creation and innovative techniques and that that connection together with consumers choice advance affectivity and efficiency among decision. The research is qualitative in nature and it was conducted oversea via by interviews in details of the relevant sector. A theoretical model used to be suggested. This model assimilates worth Value Creation and other variables. Analysis conducted in this research is relevant; however, studies beside the textile sector’s perspective are much less frequent between the literature. This lesson contributes thoughts because the method about co-participation along consumers to enhance the exercise and administration regarding fashion companies.

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Published

2024-10-12

How to Cite

Muhammad Ali Qazi, Kashif Bilal Majeed, Anees Afzal, & Usman Arshad. (2024). EXPLORING SOCIAL MEDIA STRATEGIES AND CO-CREATION FOR VALUE CREATION IN THE TEXTILE SECTOR: A QUALITATIVE ANALYSIS OF CONSUMER CHOICE AND DECISION-MAKING. Social Science Review Archives, 2(2), 11–24. Retrieved from https://policyjournalofms.com/index.php/6/article/view/43

Issue

Vol. 2 No. 2 (2024): Social Science Review Archives

Section

Articles