Application of the ABC Model of Attitudes (Affective, Behavioral, and Cognitive) in the Age of AI-Generated Videos

Abstract

The emergence of AI technologies, such as machine learning and neural networks, has transformed content creation, encompassing both text and video production. Generative AI, represented by tools such as OpenAI's GPT and DALL-E, enables the production of hyper-realistic movies, profoundly influencing sectors including entertainment, marketing, and education. This study analyzes the impact of AI-generated movies on consumer sentiments utilizing the ABC model, which includes Affective, Behavioral, and Cognitive elements. Emotional reactions vary from interest to dread, shaped by perceived authenticity and ethical considerations. Behavioral effects encompass distrust and reduced trust, whereas cognitive dimensions underscore apprehensions regarding media credibility and ethical utilization. This review paper highlights the significance of cultural and demographic influences on consumer views and stresses the necessity for rigorous techniques and cross-national studies to investigate attitudes toward AI-generated material. Subsequent research ought to examine the emotional, behavioral, and cognitive aspects to improve comprehension and adoption of AI systems.