Title: Optimizing Recruitment Practices for the Quality Assurance Department of Daewoo Bus Service

Abstract

Transportation sector taking a central place inside the national economic growth cannot be overemphasized. The transportation sector of Pakistan is sophisticated and diverse, but still its development is kind of at its premature stage. Several people ride daily on public and private transport to come to their final destination either within the city or outside city's border. Use of roads by people has been largest in Pakistan among many transport modes. Subsequently when it comes to buses, the current ones make no claim to be in a good condition and are not air- conditioned. The individuals are suffering as a result of bad busses, conductors and passengers who show hatred that end up frustrating the directions even more by overloading and delaying the buses and non-availability of transport. The country of Pakistan has over170million inhabitants, but the state of transportation in general is not a good one. Nevertheless, one cannot say that the situation is much better compared to last year, i.e. before the crisis came. The Daewoo bus still remain the only travel option specially during the times of economic crisis when other transportation modes such as airplanes and trains are expensive beyond people's budget. Even though Daehost service enjoys monopolistic conditions in the market, the given theoretical concept ‘Marketing Mix’ and its implementation are crucial. According to the findings provided, the marketers should take on all the marketing mix concepts issue fully and practice reliably in order to add value to the service, which in turn increases the company's market share.