The Role of Sustainable Manufacturing Practices in Enhancing Business Competitiveness

Abstract

This study examines the relationship between sustainable manufacturing practices and business competitiveness in the firms of the Lasbela Industrial Zones Balochistan of Pakistan. Data was collected by using a quantitative research design for a sample of 50 business owners, managers as well as the key decision makers using structured questionnaires. Demographically, the majority of respondents are male between the ages of 25 and 70, a demographic that typically fits the mold for leadership roles in manufacturing in this part of the world. And findings suggest a big shift towards sustainability with 70 percent of businesses using some kind of sustainable practice. Also, 60 per cent of respondents indicate how these practices bring about a positive corporate contribution to their competitive advantage and that such sustainability could improve organizational effectiveness and market positioning. While it’s positive that this encouraging behavior trend has formed, 55% of respondents still pointed towards high costs as a major barrier to mainstreaming more sustainable initiatives. This shows the importance of a more sympathetic environment to fund financial incentives and subsidies to offset these costs. Moreover, 65% of participants find that there is a need for additional training and resource in order to strengthen efforts in sustainable manufacturing, highlighting the need for capacity building for a transition to sustainable manufacturing. It particularly highlights the growing recognition of sustainability in the Lasbela Industrial Zones and shows the salient obstacles to tap the most from the sustainability initiatives. Firms in Balochistan can gain by focusing on these areas, to enhance their ability to use sustainable initiatives to increase competitiveness, both in local and international markets, thereby aiding overall regional economic development.