Beyond the Stereotypes: Examining the Media Representation of Minorities and the Road to Equitable Portrayals

Authors

  • Ayesha Ahmed Department of Economics, Karachi School of Business & Leadership (KSBL)

Keywords:

Media representation, Minorities, Stereotypes, Bias, Underrepresentation, Social construction of identity, Tokenism, Culturalappropriation, Medialiteracy, Diversity, Inclusion, Equitableportrayals, Representation gap, Narrative power

Abstract

The media landscape has long been a battleground for the representation of minorities. Stereotypes, biases, and underrepresentation continue to plague portrayals of diverse groups, contributing to harmful narratives and perpetuating societal inequalities. This article delves into the intricate web of media representations, scrutinizing the pervasive presence of stereotypes, exposing the challenges faced by minorities in achieving equitable portrayals, and exploring potential avenues for change. Through critical analysis of theoretical frameworks, empirical research, and real-world examples, we illuminate the power of media to shape perceptions, the consequences of biased narratives, and the growing calls for diverse and nuanced storytelling. By advocating for responsible media practices, fostering critical media literacy among audiences, and empowering marginalized voices, we can pave the way for a media landscape that truly reflects the richness and complexity of our diverse society.

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Published

2024-03-31

How to Cite

Ayesha Ahmed. (2024). Beyond the Stereotypes: Examining the Media Representation of Minorities and the Road to Equitable Portrayals. Social Science Review Archives, 1(03), 18–25. Retrieved from https://policyjournalofms.com/index.php/6/article/view/19