Role of Artificial Intelligence & Social Media in Language Evolution

Abstract

This study explores the role of Artificial Intelligence (AI) and social media in shaping contemporary language practices among BS students in universities across Punjab. Using a questionnaire-based survey, data was collected to examine how students use AI-driven tools (such as language assistants, translators, and writing support systems) alongside social media platforms in their daily communication and academic work. The findings indicate that students frequently mix English with Urdu and regional languages, adopt shortened forms, emojis, and hashtags, and rely on AI suggestions for grammar, vocabulary, and clarity. There was a diversified of answers describing how there was a boosted confidence and preciseness in writing when using AI tools as well as how social media platforms influenced writing in a creative way with a mixture of code-switching and adoption of modern phrases. On the other hand, as a result of using AI there was a concern of lack of true original thought and a defaulting to a simplistic style of writing. In total, there is a positive report on the use of AI as well as social media in writing and the evolution of a hybrid style of integrating formal and informal writing styles. This study record obtained educations the opportunity to help students deal with the duality of being creative in their writing while maintaining the quality of the language. The use of AI to communicate and the language that is being used provides a new base and sets a primary focus for research on the new and innovative practices of learning.