Measuring the Impact of AI-Powered Mentorship on Confidence and Motivation Levels of Women Entrepreneurs in Hyderabad, Sindh: A Qualitative Study

Abstract

This qualitative study attempts to identify the impact of AI (Artificial intelligence) powered mentorship on the Confidence level and motivation levels of women entrepreneurs in Sindh district (Hyderabad). With the passing of time the usage of AI tools increasing a lot. AI also become useful for women who are running smalls business set ups in home. Now women are fully depend on AI tools for business supports, for decisions making, for making new creative ideas and for auto-responses customer handling and with gaining news skills. Information were collected through digital telephone with using open ended interview questions. Data were collected to four working women those business are cake baking, homemade food making, jewelry design making and handmade embroidery. Thematic data analysis used in this research.