Harnessing Artificial Intelligence for Economic Empowerment: An Analytical Study of Self-Employed Women Entrepreneurs in Karachi

Abstract

The rapid integration of Artificial Intelligence (AI) in business processes presents new opportunities for self-employed peoples, yet its adoption among self-employed women in developing urban contexts remains under-explored. This study investigates the role of AI tools in enhancing business performance and promoting economic empowerment among self-employed women in Karachi. Employing a mixed-methods approach, the research combines quantitative surveys of 100 self-employed women with in-depth qualitative interviews to examine patterns of AI adoption, perceived benefits, and barriers to implementation. The study also explores how AI contributes to decision-making, market access, and income generation, alongside sociocultural and infrastructural factors influencing technology utilization. Findings aim to provide empirical evidence on the intersection of digital innovation and women’s economic agency, informing social work practice, policy formulation, and targeted support programs. Ultimately, the research seeks to highlight strategies for leveraging AI to foster inclusive entrepreneurship and sustainable economic empowerment in urban Pakistan.