Moderating effect of Personality Factors on the relationship between Role Models and Entrepreneurial Intentions

Abstract

The study examines the association between role models and entrepreneurial intentions with the moderating effect of personality factors among the chosen university students from Khyber Pakhtunkhwa, Pakistan. 385 students were given the self-administered questionnaire by proportionate stratified random sampling and the (SPSS) was used to evaluate the results. The results of the current study indicate that role models and entrepreneurial intentions are positively correlated. Furthermore, the association between university students' entrepreneurial intentions and role models is moderated by personality factors. The research findings are helpful for university students in Pakistan. The study has as long as limitations and recommendations for the future studies.