The Role of Social Media in Shaping Political Discourse: A Comparative Analysis

Abstract

The rise of social media has fundamentally reshaped the landscape of political discourse. This paper examines the multifaceted role of these platforms in shaping how we discuss, engage with, and understand politics across different contexts. Through a comparative analysis of case studies in the United States, India, and Brazil, we explore the diverse impacts of social media on political dynamics, considering factors such as platform design, cultural specificity, and political systems. The focus lies on exploring how social media can both democratize and polarize discourse, facilitate the spread of misinformation, and influence political processes, including elections and social movements. The paper concludes by highlighting the urgent need for multi-stakeholder approaches to address the challenges posed by social media and harness its potential for promoting informed and inclusive political participation.