The Impact of Financial Security, and Religious Values on Customer Satisfaction in Islamic Banking of Pakistan

Abstract

This research explored how customers perceive Islamic banking services in Bahawalpur city, drawing on data collected through 339 structured questionnaires and analyzed using SPSS. The study highlights a strong connection between key factors and customer attitudes, offering practical insights for managers seeking to improve satisfaction and strengthen their competitive position in a dynamic market. Emphasizing the importance of ethical conduct, adherence to religious values, and enhanced security, the findings suggest actionable strategies for banks to build trust, loyalty, and advocacy among their customers. Additionally, the research sheds light on the challenges and opportunities in shaping positive perceptions, providing a framework for better marketing and resource allocation. By addressing customer needs effectively, Islamic banks can foster deeper relationships and create sustainable growth. This study offers valuable guidance for banking professionals aiming to navigate the evolving financial landscape and meet the expectations of their customers.