Impact of Social Media Usage On Learning Behavior of University Students

Abstract

Social media platforms have transformed the way students interact, communicate, and learn, making them integral to academic life. The study examines the impact of social media usage on learning behavior among university students. Adopting a predictive correlation research design, the study examines the influence of social media on students' learning behaviors through a quantitative methodology. Data are being collected from 400 students across three universities in the Hazara Division using stratified random sampling. Validated questionnaires focusing on social media usage and learning behaviors serve as the primary data collection tools. Regression analysis is employed to determine the effect of social media usage on dependent variables such as learning behavior. The study aims to estimate the strength of these associations and highlight practical implications for academic practice. explore both the benefits and challenges associated with social media use, offering insights for educators, policymakers, and students regarding the responsible and effective integration of these platforms into academic contexts. The findings are expected to highlight strategies through which students can enhance their educational experiences while minimizing potential risks such as distraction and misinformation.