From Hashtags to Movements: A Sociological Analysis of Female Influencers and Youth’s Political Engagement

Abstract

This research examines the substantial importance of female influencers in forming social and political movements, especially among the youth. Female influencers utilise social media platforms to contest conventional societal conventions and promote gender equality, human rights, and political engagement. By integrating personal narratives with activism, they produce compelling content that highlights themes such as harassment, consent, gender-based violence, and political empowerment. Their capacity to establish emotional connections with followers cultivates inclusive communities that engage actively in discourse and opposition. This study analyses the manner in which female influencers' online presence legitimises feminist discourse, galvanises support for initiatives such as #MeToo, and fosters youth participation in political activities. The study emphasises the convergence of consumer culture and activism, illustrating how influencers leverage personal branding to promote social issues. The results emphasise the significant importance of female influencers on political environments, both online and offline.