Effect of Artificial Intelligence Tools on Political Campaigns and Voting Behavior

Abstract

The integration of Artificial Intelligence (AI) into political communication is reshaping elections by transforming how voters receive and respond to information. This paper examines the impact of AI-powered technologies on voting behavior and the customization of political communication, while also considering the associated ethical implications. Using a quantitative research methodology, we administered a structured questionnaire addressing political engagement, awareness of AI tools, exposure to AI-generated content, and perceptions of manipulation. SPSS was run for regression, correlation, and One-Way ANOVA analyses. The primary argument is that AI applications, particularly in personalized political advertising and AI-generated content, significantly enhance political interest and influence voting intentions, while also raising widespread concerns regarding manipulation, privacy, and transparency. While AI tools can help inform political decisions and potentially increase voter turnout, they also pose risks of polarization and ethical challenges regarding fairness and clarity in elections. The paper concludes that AI's expanding role in campaigns demands strict ethical measures, including increased transparency, voter education, and accountable design.