The Role of Hotel Industry in Improving Social and Environmental Performance with Corporate Social Responsibility Perspective

Abstract

This study investigates the impact of Corporate Social Responsibility (CSR) on social and environmental performance within the hotel industry of northern Pakistan. Using a quantitative research design, a structured questionnaire was distributed among hotel employees, yielding 250 valid responses. The Partial Least Squares Structural Equation Modeling (PLS-SEM) technique was employed to analyze hypothesized relationships among CSR commitment, environmental management initiatives (EMI), social performance, and environmental performance. Results revealed a strong and significant relationship between CSR commitment and both social and environmental outcomes. CSR initiatives also positively mediated environmental management efforts and enhanced community-oriented performance indicators. The study highlights CSR as a key strategic approach for sustainable hotel operations in emerging economies like Pakistan.