Assessing Information Sources for Sugarcane Technology Adoption in Taluka Pano Akil, Sukkur

Abstract

This study investigates the effectiveness of different information sources in promoting the adoption of recommended sugarcane cultivation technology in Taluka Pano Akil, District Sukkur. The results of the survey conducted among farmers revealed that the majority of respondents were in the age group of 31 to 45 years, were either illiterate or had received primary to intermediate education and owned small landholdings of up to 20 acres. While the majority of respondents were fully aware of and had adopted the CP-77-400 variety, there was limited awareness and low adoption rates of other recommended varieties. This highlights the importance of information dissemination in promoting the adoption of new technologies, and more efforts are required to raise awareness and promote the adoption of recommended sugarcane varieties. The study also sheds light on the sources of information that sugarcane growers rely on, with private extension being considered the most important source followed by experienced farmers and printed media. Interestingly, a small fraction of respondents ranked dealers as their source of information. Finally, the data suggests that private extension is the most important source of information for sugarcane growers and plays a crucial role in increasing the awareness and adoption of recommended practices and varieties. Overall, the study provides valuable insights that can guide policymakers and practitioners in developing effective strategies for promoting the adoption of recommended sugarcane cultivation technology in the region.