Moral Duality in Pakistani Middle-Class Family Portrayals: A Critical Analysis of Kabhi Me Kabhi Tum

Abstract

This study investigates the moral dichotomy within Pakistani middle-class families through a thematic analysis of the television drama Kabhi Me Kabhi Tum. Grounded in the theoretical framework of Social Constructionism, the research examines how the drama constructs, negotiates, and reinforces societal definitions of good and bad through its portrayal of character behavior, family hierarchies, and gendered expectations. The analysis reveals that the narrative glorifies economically successful yet ethically compromised characters, reflecting a cultural tendency to equate morality with social conformity and material achievement. Moreover, the drama exposes how patriarchal and class-based values shape notions of virtue, success, and respectability within domestic and social spheres. The findings suggest that Kabhi Me Kabhi Tum functions not merely as entertainment but as a cultural artifact that both mirrors and molds contemporary Pakistani perceptions of morality, success, and gender roles.