The Role of Social Media in Political Awareness Among Youth (A Case Study of District Malakand)

Abstract

This case study investigates the role of social media in fostering political awareness among youth in District Malakand. The study recognizes the increasing prevalence of social media platforms and their potential influence on the political engagement and awareness of the younger generation. The objective is to explore how social media, including social networking sites, online news portals, and other interactive platforms, promote political awareness, knowledge, and participation among youth in District Malakand. The research employs a quantitative approach. The findings of this research aim to provide a comprehensive understanding of the relationship between social media and political awareness among youth in District Malakand. The study sheds light on the impact of social media on their political knowledge, engagement, and the formation of political opinions. Moreover, it explores the potential of social media platforms as tools for political mobilization and activism among the youth population. The results of this study contributed to the existing literature on social media and political awareness, particularly in the context of District Malakand. Ultimately, this research endeavors to provide insights into leveraging social media effectively to foster informed and active citizenship among the younger generation.