Shajia Zaman, Alishba, Hajiran Haq, Urooj Ashfaq, Danish Mushtaq. The Power of Emotion: How Nostalgia and Trust Drive Brand Engagement Through Emotional Involvement. SRA [Internet]. 2025 Mar. 14 [cited 2025 Jun. 28];3(1):2359-78. Available from: https://policyjournalofms.com/index.php/6/article/view/545