Dr. Tahira Tariq, Saman Ismail, Mehwish Tariq. Deceptive Advertising and Consumer Behavior: A Study on the Effect of Skin Whitening Product Advertisements on University Students in Karachi. SRA [Internet]. 2025 Dec. 31 [cited 2026 Apr. 15];3(4):3520-34. Available from: https://policyjournalofms.com/index.php/6/article/view/1451