Abira Azhar, and Muhammad Ibrahim Tariq. “Enhancing SME Performance: The Role of Predictive and Prescriptive Big Data Analytics Through Product and Process Innovation”. Social Science Review Archives 3, no. 2 (May 16, 2025): 900–913. Accessed May 22, 2025. https://policyjournalofms.com/index.php/6/article/view/680.