Abrar, Kashif, and Syeda Iqra Amjad. “Gamified Advertising in the Metaverse: How Pakistani Brands Can Leverage Virtual Experiences for Customer Engagement”. Social Science Review Archives 4, no. 1 (March 26, 2026): 6022–6041. Accessed October 13, 2026. https://policyjournalofms.com/index.php/6/article/view/2471.