Qamar Hussain, and Dr. Waleed Khalid. “Impulsive Buying Behavior: How Positive Emotions Mediate the Relationship Between Brand Love, Brand Engagement, and Brand Performance in the Context of Pakistan”. Social Science Review Archives, vol. 3, no. 1, Mar. 2025, pp. 2476-92, doi:10.70670/sra.v3i1.557.