Ramish, M. S., Ali, R. and Nawaz, S. M. (2026) “Leveraging Sustainable Content and Social Media Marketing for Innovative Consumer Engagement: Examining the Mediating Role of Online Convenience in Shaping Consumer Buying Behavior”, Social Science Review Archives, 4(1), pp. 2034–2045. doi: 10.70670/sra.v4i1.1731.