ABIRA AZHAR; MUHAMMAD IBRAHIM TARIQ. Enhancing SME Performance: The Role of Predictive and Prescriptive Big Data Analytics Through Product and Process Innovation. Social Science Review Archives, [S. l.], v. 3, n. 2, p. 900–913, 2025. DOI: 10.70670/sra.v3i2.680. Disponível em: https://policyjournalofms.com/index.php/6/article/view/680. Acesso em: 22 may. 2025.