SAMAN ISMAIL; DR. DANISH AHMED SIDDIQUI. How Intrinsic Stimuli Affect Consumers’ Impulsive and Compulsive Buying Behavior in E-commerce Live streaming Marketing: The Role of Regret and Rejoice Emotions complemented by Scarcity message. Social Science Review Archives, [S. l.], v. 3, n. 2, p. 172–196, 2025. DOI: 10.70670/sra.v3i2.604. Disponível em: https://policyjournalofms.com/index.php/6/article/view/604. Acesso em: 20 apr. 2025.