QAMAR HUSSAIN; DR. WALEED KHALID. Impulsive Buying Behavior: How Positive Emotions Mediate the Relationship between Brand Love, Brand Engagement, and Brand Performance in the context of Pakistan. Social Science Review Archives, [S. l.], v. 3, n. 1, p. 2476–2492, 2025. DOI: 10.70670/sra.v3i1.557. Disponível em: https://policyjournalofms.com/index.php/6/article/view/557. Acesso em: 24 apr. 2025.