MUHAMMAD IBRAHIM KHAN; SAWERA FARRUKH; DR. MUHAMMAD WAQAS; SHOAIB AKHTAR. Artificial Intelligence–Driven Personalization and Its Impact on Consumer Purchase Intentions and Brand Loyalty. Social Science Review Archives, [S. l.], v. 4, n. 1, p. 7743–7756, 2026. DOI: 10.70670/sra.v4i1.2652. Disponível em: https://policyjournalofms.com/index.php/6/article/view/2652. Acesso em: 14 oct. 2026.