MUHAMMAD USAMA ARSHAD; AMIR RIAZ; ASIF SAEED. Relationship of Paid Social Media Advertisement with Brand Equity: Mediating Role of Emotional Brand Attachment among Cosmetics Consumers. Social Science Review Archives, [S. l.], v. 4, n. 1, p. 2440–2455, 2026. DOI: 10.70670/sra.v4i1.1781. Disponível em: https://policyjournalofms.com/index.php/6/article/view/1781. Acesso em: 12 mar. 2026.