FUWAD YUNUS; SABIHA ANUM; IMAD ALI; MUHAMMAD AHSAN MOIN. Greenwashing or Genuine Value “The Impact of Sustainable Marketing Claims on Brand Loyalty and Consumer Skepticism”. Social Science Review Archives, [S. l.], v. 4, n. 1, p. 2086–2099, 2026. DOI: 10.70670/sra.v4i1.1736. Disponível em: https://policyjournalofms.com/index.php/6/article/view/1736. Acesso em: 16 apr. 2026.