DR. TAHIRA TARIQ; SAMAN ISMAIL; MEHWISH TARIQ. Deceptive Advertising and Consumer Behavior: A Study on the Effect of Skin Whitening Product Advertisements on University Students in Karachi. Social Science Review Archives, [S. l.], v. 3, n. 4, p. 3520–3534, 2025. DOI: 10.70670/sra.v3i4.1451. Disponível em: https://policyjournalofms.com/index.php/6/article/view/1451. Acesso em: 1 nov. 2026.