RIFFAT ZULFIQAR; ASHFAQ AHMAD MIRZA. Understanding Brand Equity Dynamics: The Role of Value Co-Creation in the Development of a Brand Equity Model for the Fashion Industry. Social Science Review Archives, [S. l.], v. 3, n. 3, p. 1840–1860, 2025. DOI: 10.70670/sra.v3i3.1021. Disponível em: https://policyjournalofms.com/index.php/6/article/view/1021. Acesso em: 12 sep. 2025.