Saman Ismail and Dr. Danish Ahmed Siddiqui 2025. How Intrinsic Stimuli Affect Consumers’ Impulsive and Compulsive Buying Behavior in E-commerce Live streaming Marketing: The Role of Regret and Rejoice Emotions complemented by Scarcity message. Social Science Review Archives. 3, 2 (Apr. 2025), 172–196. DOI:https://doi.org/10.70670/sra.v3i2.604.