Qamar Hussain and Dr. Waleed Khalid 2025. Impulsive Buying Behavior: How Positive Emotions Mediate the Relationship between Brand Love, Brand Engagement, and Brand Performance in the context of Pakistan. Social Science Review Archives. 3, 1 (Mar. 2025), 2476–2492. DOI:https://doi.org/10.70670/sra.v3i1.557.