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Dr. Syed Farhan Gillani and Muzzammil Shaheer Hassan 2026. The Impact of Social Media Engagement and E-WOM on Brand Loyalty: The Mediating Role of Social Media Influencer and Moderating Effect of Brand Credibility. Social Science Review Archives. 4, 1 (Mar. 2026), 4547–4559. DOI:https://doi.org/10.70670/sra.v4i1.2080.